Applications for "pitch sessions" candidacy and « mama invent riffx prize »



  1. Organiser
  2. Subjet
  3. Participation conditions
  4. Participation terms and conditions
  5. Jury
  6. Selection criteria
  7. MaMA Invent Riffx Prize
  8. Communications
  9. Cancellations and litigation





MAMA Company, headquarters based at 46 rue Bouret, 75019 Paris, represented by Mrs. Magali Rossignol-Colling, managing director of MAMA is organizing an appeal for candidates to apply for the « MaMA Invent Riffx Prize ».





The call for the “pitch sessions” applications has for objective to select 6 projects, services or innovative products for the music industry. The « MaMA invent Riffx prize » targets selecting the best project, product or service of the year 2020, among the 6 projects selected.







This call for applications is addressed to private structures (start-up or older company with a new solution, product or service); SA, SAS, SARL, EI, EURL, SCIC, SCOP; created or in the process of being created.

The structure must be no more than 8 years old.

The innovative project, product or service can be a web or mobile application, a software, a platform, a marketplace, an object… It can integrate new technologies (artificial intelligence, VR, blockchain, Saas…) but also innovate socially, by proposing collaborative processes or by structuring itself in cooperative mode for example. In addition, the innovative character will thus be appreciated according to its originality of the entrepreneurial approach in the music sector, excluding artistic projects.




Timetable for applications :

  • Date for the pitch sessions applications June, 29th 2021
  • Application deadline August, 17th at 12:00 PM (Paris time)
  • Analysis of the files carried out by the organiser MaMA Invent and its partner IRMA for verification of the criteria set out in Article 3. Conditions of participation.
  • Jury meeting for the selection of the 6 products or services selected
  • Announcement of the 6 selected products and services Tuesday, September 16th 2021
  • Pitch-session MaMA Invent Riffx at Trianon : Friday, October 15th 2021
  • Jury meeting for the selection of the final laureate after the pitch session
  • Award presentation Friday, October 15th between 5pm and 7 pm at Trianon/Elysée Montmartre.




Applications are only accepted via internet on the RIFFX page available at the following address:  to the exclusion of any other method of deposit.


Applications should be completed by the project holder either in English or French.


Only one project per applicant is accepted.


All successful pitch session applicants are automatically candidates for the MaMA Invent Riffx prize.

There is no charge for applying.


Incomplete, illegible or inscriptions sent in any other form than the inscription via the Riffx page will not be accepted. The participant agrees that the information entered in the registration form will prove his / her identity. Any identification or participation that is incomplete, incorrect or illegible, or made in any form other than that provided in the rules will be considered void.


MaMA do not assume any responsibility for: problems sending inscriptions, the non-receipt of inscriptions and inscriptions received after the deadline.


Applications must be submitted on  no later than August, 17th 2021 at midnight (Paris time).




All the members of the jury are professionals and personalities from the music industry working in the current music, technology and media sectors.

In the case of a jury member who knows one of the applicants they will be invited not to judge the category in which the said person is involved in.

The jury’s mission is to select 6 pitch session projects as well as the laureate for the MaMA Invent Riffx prize according to the criteria set out in Article 6.




The jury will examine all the candidacies completed via the RIFFX inscription page.


The applications will be evaluated according to several criteria:

  • innovative nature of the project (score out of 5)
  • The economic viability (score out of 5)
  • The technical quality presented (score out of 5)
  • the project’s social or professional nature and its interest for today’s music (score out of 5)


Following this examination of criteria and content the jury will select the 6 projects which obtained the highest score.


All of the 6 finalists will have the opportunity to present, during 6 minutes, their project in front of the jury. The presentation will be in English.


At the end of the pitch sessions the jury will gather to vote for the MaMA Invent Riffx prize winner based on the following criteria:

  • the coherence and pertinence of the presentation according to the project received (score out of 5)
  • The quality of the information communicated to the jury (score out of 5)
  • Each jury’s personal note (5/5)


Only the project with the highest score will be rewarded, beyond this, participants are not ranked. In the case of equality between two projects the president of the jury will select a winner.


The jury’s decision is final and non-negotiable.



ARTICLE 7 – PRIZE MaMA Invent Riffx


The winner of the MaMA Invent Riffx prize will receive a visibility pack for the 2022 edition of MaMA:

  • A corner for 3 days during MaMA Invent
  • A presentation workshop of their project
  • An emailing communicated to professionals attending to MaMA 2022
  • ½ page advert in the Delegate directory
  • 3 delegates for the 2022 edition


Pack price 6 000€ HT


The winner will receive their prize during MaMA 2021 evaluation press conference organized on Friday 15 October between 5:30 PM and 7:00 PM.

The presence of a duly mandated recipient is required for the awarding of the prize







All candidates who apply for the pitch sessions authorize MaMA for the period of one year from the date of their inscription, all marketing, communication and diffusion rights concerning their projects, nationally and internationally. All candidates concede all compensation. Candidates concede all right concerning their image and their name for the period of the competition. All participants subscribed accept the MaMA rules and regulations, available on line




The winner of the MaMA Invent Riffx prize authorize MaMA for the period of one year from the date of their inscription, all marketing, communication, diffusion et compensate rights concerning their project nationally and internationally.

This includes:

  • the publication of logos, Name (personal or professional)
  • communication concerning project situation;
  • Diffusion, publication and use of all videos, photos taken during the competition in all forms and by any process known and unknown to date, and on all current or future supports of MaMA now and for an undetermined list.

The laureate thus forgoes only for the purposes of this prize to claim any right in their image and name.



The members of the jury and all persons with access to applicant’s information during the very right prize are committed to a confidentiality agreement


8.4 technology information regulations and artistic license

To take part in this competition, participants are obliged to communicate personal information (such as names, addresses, email…).

This information is recorded and saved in a computer file and is necessary for the selection of the laureates. In accordance with Law No. 78-17 of 6 January 1978 on computers, files and freedom, candidates will have the right of access, for information, modifications or opposite by contacting:




In the eventuality that the call for applications and / or the awarding of prizes could not take place, MaMA will cancel by right, without formality, without recourse of anybody and without compensation. MaMA reserves the right to modify this regulation by communicating the changes to the project owners who have already applied


Any disputes and / or disputes, to this regulation will be decided by MaMA.