This year, MaMA dedicates
a pitching session to YOUR INNOVATIVE PROJECT, PRODUCT OR SERVICE IN NEW TECHNOLOGIES AND/OR SUSTAINABLE DEVELOPMENT.

The 6 French or international structures selected will present their project, product or service in English to a jury of professionals from the music, technology and media sectors. The prize will be sponsored by a qualified and well-known figure from the music industry.

You have a structure less than 8 years old and you propose an innovative project, product or service in the music sector.
Your project could be a web or mobile application, software, platform, marketplace, object, service, etc. for the live music sector, the broadcasting of recorded music, publishing, promotion, etc.

Your project can incorporate new technologies (artificial intelligence, VR, blockchain...) but also innovate by integrating sustainable development issues. This year, the Jury will be paying particular attention to the ecological and/or social commitment of entries. Innovative character will be assessed according to the originality of the entrepreneurial approach in the music sector, to the exclusion of artistic projects.

PARTICIPANTS SELECTED FOR THE PITCH SESSION WILL BE ANNOUNCED ON

THURSDAY,
OCTOBER 3, 2024

The MaMA Invent RIFFX Pitch Session will take place on Friday, October 18, 2024 at the Trianon.

Pitch session participants will be offered two MaMA 2024 accreditations and will automatically compete for the MaMA Invent RIFFX Prize, which will be awarded to the project that most appeals to the jury at the end of MaMA 2024.


The winner will receive a 3-day corner at the next MaMA Music & Convention, as well as publicity for his/her project. Crédit Mutuel will provide a €2,000 grant to the winner.

RIFFX MaMA Invent Prize :

2023

Kreypt Music

Kreypt Music: an artistic concept combining instrumental music and cryptography. Professional artists, composers, arrangers and musicians bring any unique sentence to life, without any use of artificial intelligence. You then become the owner of a meta-NFT including the score, sound and video of this made-to-measure creation.
2022

yourmusic.marketing

yourmusic.marketing launches ads simultaneously on Instagram, YouTube, TikTok, Facebook and Snapchat in less than two minutes. Its campaigns are launched by artificial intelligence that enables targeting by musical genre, monitoring and optimization on an ongoing basis. The start-up is also developing a suite of tools designed to boost performance and analyze ROI on the fan path (fanlink, audience management & retargeting).
2021

LAPEE

Lapee ensures a cleaner, safer, more efficient option for women and people peeing squatting. With Lapee, no more endless lines to the toilets!
2020

Teazit Studio

Une solution tout en un qui simplifie la réalisation et la diffusion de vidéos live multi-caméras, afin de donner une alternative moins coûteuse aux organisateurs d’événements pour réaliser des productions lives professionnelles, sans régie et sans compétences.
2019

Snatch Studio

SNATCH Studio is the online solution to adapt video to any mobile and social formats. Hours of work are won by digital agencies using this simplified post-production tool
2018

Mila

MILA is a music-based rehabilitation tool combining neuroscience and multimodal interaction technologies for children with learning disabilities.
2017

Deedo

Deedo is a Pan African musical streaming plateform. We can explore Deedo catalog by genres and by countries, create playlists, enjoy playlists by DJs and contribute to a social project in Africa.

They were jury:

Joëlle Martin (Responsable des partenariats musique Crédit Mutuel), Aude Merlet (Experte innovation et entrepreneuriat du groupe Audiens), Dorian Perron (Co-fondateur de Groover et créateur-rédacteur-en-chef Indeflagration) et Jean Rovarino (Chef de projet innovation et programmateur musical pour FIP), Denis Ladegaillerie (Believe Digital), Laurence Le Ny (Orange), Jimmy Mikaoui (Marathon Artists / Sushi Venture Partners) Katia Clot (EuropaVox), Julie Knibbe (Soundcharts), Clémence Bizien (Back In The Dayz), Christophe Abric (Blogothèque), Henri Jamet (Believe Digital), Matthieu Rousselot (Tunecore), Jean-Robert Bisaillon (metaD.media / Himeta), Jean-François Césarini (French Tech Culture / The Bridge), Elise Phamgia (LiveEurope), Michel Turbot (Sony Music France), Alexandra Jouclard (avocate), Steven Hearn (Scintillo), Marie Georgescu de Hillerin (Les Numériques), Charles Babinet (KissKissBankBank), Stanislas Hintzy (Hinterlocal), Pierre Niboyet (Fondateur de MatchPlay), Alice Seninck (Chargée de développement chez Usbek & Rica) et Hélène Dehais (Membre du conseil d’administration chez The Green Room)

They awarded the MaMA Invent RIFFX Prize :

2018 Jury chairwoman: Julie Knibbe - VP Product - Soundchart 2019 Jury chairwoman: Mathilde Neu - Music Tech France 2021 Jury chairman : Etienne de Crécy French DJ and electronic / trip hop music composer 2022 Jury chairwoman: Maud Geffray French electronic music composer and DJ 2023 Jury chairwoman: Irène Drésel (recording artist)

They pitched to MaMA:

Groover, BlockchainyourIP, Izypay, Anipo, Divercities, Augmented Acoustics, Pims, Soundbirth, Delight, SYOS, Soundsgood, Meludia, PayInTech (ex MyBee Events), Yuflow Events, Simbals, Digital Essence, Current Productions, Transparency Rights Management, Niland, BandSquare, Weezic, WiseBand, Weezevent, +Eazieer, Dualo, Phonotonic …

RIFFX

Follow RIFFX.fr, the music platform of Crédit Mutuel on social networks, take advantage of great deals and new experiences!

Webradio RIFFX

Choose your favorite music genre and listen
to all the music you like, without subscription and
without commercials.

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